This analysis is based on these entities:
and these attributes:
The language/market analysed is en/ALL.
Produced for john.ricketts@signficancesystems.com on 28/12/2017.
We’ve analysed the whole of the web to identify and characterise engagement around these entities and attributes.
Our measures correlate strongly with market choice and are strong predictors of future behaviour.
This report provides you with a rapid, accurate view of the market, and key diagnostics which enable you to drive better market performance.
This matrix shows the topics which are driving emotional engagement, and the tone of the associations between them.
RED indicates a negative association, GREEN a positive one. WHITE means a neutral connection, and BLUE, an association driven by anticipation and expectation.
This matrix gives you an 'at-a-glance' view of the overall complexity, engagement, and tone of the narrative. It also makes clear any cross-cutting concerns which lie at the centre of the narrative.
Affect is a rich measure of the emotional tone of the significant content. Understanding of the emotional drivers of the market allows you to better drive preference and desirability.
In these charts, positive emotions are highlighted in green, whereas negative emotions are red.
If there is a clear tonality to the emotions expressed, such as expectation or apprehension, that is shown in purple.
The intensity of the colour indicates the intensity of each emotion.
The width of each arc reflects the degree to which the named emotion contributes to the overall emotional response.
Broad emotions, such as fear and love, are closer to the centre of the chart. The more subtle emotions, which contribute to those broad emotions, are shown in the concentric rings further out. Moving out from the centre, each ring shows a further level of detail.
Tip: You can hide and show data for each attribute by clicking on the attribute name itself, above its associated charts.
Affect is a rich measure of the emotional tone of the significant content. Understanding of the emotional drivers of the market allows you to better drive preference and desirability.
In these charts, positive emotions are highlighted in green, whereas negative emotions are red.
If there is a clear tonality to the emotions expressed, such as expectation or apprehension, that is shown in purple.
The intensity of the colour indicates the intensity of each emotion.
The width of each arc reflects the degree to which the named emotion contributes to the overall emotional response.
Broad emotions, such as fear and love, are closer to the centre of the chart. The more subtle emotions, which contribute to those broad emotions, are shown in the concentric rings further out. Moving out from the centre, each ring shows a further level of detail.
| Attribute | Performance |
|---|---|
| war | 1.00 |
| peace | 1.00 |
| natural disaster | 1.00 |
| security | 1.00 |
| environment | 1.00 |
| happiness | 1.00 |
| economic growth | -1.00 |
| international trade | -1.00 |
| health | -1.00 |
| social unrest | -1.00 |
This shows the contribution of each attribute to the overall brand performance score.
A positive value indicates that engagement with the attribute makes a positive conribution to brand performance, where as a negative value indicates the opposite.
This index ranks media voices according to their power to lead debate and shape perception, and drive market performance in terms of preference and desirability.
This is not a volumetric measure: often, the most popular media are not the ones with the strongest impact on topical or social engagement.
This shows the tone and strength of correlations between attributes across the competitive set 2017 and 2018.
ORANGE indicates a negative correlation, BLUE a positive one, between the attributes in the rows and columns.
Occasionally, the system will need more data to fully understand the correlation. Squares where this is the case are RED.
This matrix gives you an 'at-a-glance' view of the interactions between attributes as drivers of preference and desire for this brand set.
Content Power is a measure of the power of individual pieces of content.
This measure is independent of the number of people seeing or sharing this content (it is not volumetric). It is a true measure of content's intrinsic power.
The content shown here has been selected for its ability to drive market performance against preference and desirability.